Track Awesome Ads Updates Weekly

Track Awesome Ads Updates Weekly https://www.trackawesomelist.com/cenoura/awesome-ads/week/feed.xml 2020-10-12T16:05:36.000Z jsonfeed-to-atom https://www.trackawesomelist.com/favicon.ico https://www.trackawesomelist.com/icon.png A curated list of awesome advertising content, resources and libraries. https://www.trackawesomelist.com/2020/42/ Awesome Ads Updates on Oct 19 - Oct 25, 2020 2020-10-12T16:05:36.000Z 2020-10-12T16:05:36.000Z

Best Practices

Coalition for Better Ads - A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.

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1 awesome projects updated on Oct 19 - Oct 25, 2020

https://www.trackawesomelist.com/2019/39/ Awesome Ads Updates on Sep 30 - Oct 06, 2019 2019-09-23T11:49:37.000Z 2019-09-23T11:49:37.000Z

Google Ad Manager

Google Ad Manager Fundamentals - Google Academy videos about Ad Manager (you should login to see the videos).

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1 awesome projects updated on Sep 30 - Oct 06, 2019

https://www.trackawesomelist.com/2019/37/ Awesome Ads Updates on Sep 16 - Sep 22, 2019 2019-09-13T20:42:43.000Z 2019-09-10T12:43:03.000Z

Acronyms and Abbreviations

AdOps: Advertising Operations

HB: Header Bidding

Concepts and Fundamentals

What does an Ad Server does and how can you benefit from it? - Explain what an Ad Server do and how it can benefit your business.

What is an Ad Server - Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.

Ad Managers / Ad Servers / Platforms

Adform - Advertising platform.

Adzerk - Ad serving APIs to build and scale server-side ad platforms.

Google Ad Manager (formerly DFP: DoubleClick for Publishers)

Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.

Smart AdServer - Ad Server.

Google Ad Manager

About Ad Manager and Ad Exchange - Info about Google Ad Manager and Ad Exchange.

Common problems / Troubleshooting - How to solve common problems / issues with Google Ad Manager.

Help center - Google Ad Manager Help Center.

Release notes (2019) - 2019 Google Ad Manager releases archive.

Setup guide - Guide to set up Google Ad Manager.

GAM Libraries / Tools

React DFP - GitHub (⭐123) | Docs - React library to implement Google Ad Manager on your website.

Facebook / Instagram

Facebook Blueprint - Online training for Advertising on Facebook and Instagram.

Programmatic

Google Ads Academy: Programmatic - Google Academy videos about Programmatic (you should login to see the videos).

Header Bidding (HB)

Beginner's Guide to Header Bidding - Complete guide to understand HB, why it's important, how does it work.

What is Header Bidding by Prebid - Guide about HB from the most used library to implement it.

Prebid

Prebid - Website of the most used library to implement HB.

Prebid for AdOps - Prebid Guide to AdOps.

Prebid for Developers - Prebid Guide to Developers.

Google Ad Manager + Prebid.js - How to setup Prebid.js with Google Ad Manager.

Smart Ad Server + Prebid.js - How to set up Prebid.js with Smart Ad Server.

Prebid Libraries / Tools

Prebid + GAM setup tool (⭐110) - An automated line item generator for Prebid.js and Google Ad Manager.

React Prebid - GitHub (⭐43) | Docs (⭐43) - React library to implement Google Ad Manager on your website.

Newsletters

AdProfs - This week in ad tech - one email per week, 5 min read.

Business News from Facebook - Latest updates, marketing trends and advertising tips from Facebook.

Happy Friday by Simon J. Harris - Ad tech info curated by @SimonJHarris.

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29 awesome projects updated on Sep 16 - Sep 22, 2019

https://www.trackawesomelist.com/2019/31/ Awesome Ads Updates on Aug 05 - Aug 11, 2019 2019-07-30T05:50:45.000Z 2019-07-30T05:50:45.000Z

Acronyms and Abbreviations

AdX: Ad Exchange

CPC: Cost Per Click

CPM: Cost Per Mille

CR: Conversion Rate

CTR: Click Through Rate

DFP: DoubleClick for Publishers

DMP: Data Management Platform

DSP: Demand Side Platform

eCPM: Effective Cost Per Mille

RTB: Real Time Bidding

SSP: Supply Side Platforms

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11 awesome projects updated on Aug 05 - Aug 11, 2019