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A curated list of awesome marketing tools and resources
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Oct 03, 2024
Email Marketing / Email Deliverability
- Heybounce - Email verification service that checks if an email exists and detects disposable emails to reduce bounce rates.
- GlockApps - Tool to diagnose email deliverability problems.
- Mailtrap - Platform used to test deliverability before sending and control results in one place.
Sep 15, 2024
Customer Relationship Management (CRM) / Customer Support
- NeetoDesk - A price-competitive customer service software to help companies provide support using email.
Aug 28, 2024
Marketing Strategy and Planning / Market Segmentation and Targeting
- Nielsen - Global leader in audience measurement and data analytics for understanding consumer behavior.
- Segment - Customer data platform that simplifies data collection and usage across platforms.
- HubSpot Persona Builder - Free tool for creating detailed buyer personas.
- Xtensio - Visual collaboration platform for creating and sharing living documents.
- Claritas - Provides audience segmentation and insights to target consumers more accurately.
Marketing Automation / Marketing Workflow Automation
- CoSchedule - Marketing calendar and project management software for organizing marketing activities.
- Zapier - Automation tool that connects your apps and automates repetitive tasks.
- Integromat - Automation platform that allows you to connect apps and automate workflows.
- Automate.io - Simple tool for automating repetitive tasks and connecting apps.
Marketing Strategy and Planning / Campaign Planning
- Trello - Simple, visual tool for managing projects and tasks with boards, lists, and cards.
- Asana - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives.
- Monday.com - Work operating system to manage any team and any project with customizable workflows.
- Wrike - Cloud-based collaboration and project management software.
Marketing Strategy and Planning / Budgeting and Forecasting
- PlanGuru - Budgeting, forecasting, and financial performance review software.
- Allocadia - Marketing performance management software that helps with budgeting and planning.
- Adaptive Insights - Financial planning and analysis software to improve business agility.
- Float - Cash flow forecasting software for managing budgets and financials.
- HubSpot Forecasting Tool - Free tool to help predict future sales and revenue.
Marketing Strategy and Planning / Competitor and Market Analysis
- Statista - Online statistics, market research, and business intelligence portal.
- IBISWorld - Industry market research reports and data for strategic planning.
Market Research and Competitor Analysis / Competitor Analysis
- Crayon - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights.
- SimilarWeb - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics.
- Owler - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends.
- SpyFu - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search.
- Kompyte - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.
Marketing Strategy and Planning / Marketing Mix Modeling
- MixMod - Statistical software for clustering, classification, and discriminant analysis.
- SAS Marketing Mix - Analyzes historical data to evaluate marketing impact and ROI.
- Nielsen Marketing Cloud - Tools for optimizing marketing strategies using comprehensive data analytics.
- BrandMaker - Marketing resource management solution that helps optimize the marketing mix.
- MarketShare - Advanced analytics for evaluating marketing impact and making strategic decisions.
SEO (Search Engine Optimization) / Link Building
- Ahrefs - Toolset for backlink analysis, competitor research, and link-building strategies.
- BuzzStream - Outreach platform that helps with link building and managing relationships with influencers.
- Pitchbox - Outreach and link building software that automates the process of connecting with influencers.
- Majestic - Backlink analysis tool that provides comprehensive link intelligence data.
- Moz Link Explorer - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile.
Search Engine Marketing (SEM) / PPC Management
- SEMrush - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis.
- Google Ads - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties.
- Bing Ads - Paid search advertising on the Bing search engine, offering similar features to Google Ads.
- WordStream - PPC software for managing and optimizing Google Ads and Bing Ads campaigns.
- Marin Software - Cross-channel advertising platform for managing SEM campaigns across search, social, and display.
SEO (Search Engine Optimization) / Keyword Research
- Moz - SEO software offering keyword research, link building, and site audits.
- Ubersuggest - Free tool for generating new keyword ideas and analyzing SEO metrics.
- KeywordTool.io - Tool for finding long-tail keywords for SEO, PPC, and content creation.
SEO (Search Engine Optimization) / On-Page SEO
- Yoast SEO - WordPress plugin for optimizing on-page SEO elements.
- SurferSEO - On-page SEO tool for optimizing content based on top-performing pages.
- Clearscope - Content optimization platform that helps improve content relevance and SEO.
- MarketMuse - AI-driven platform for content research and on-page SEO optimization.
- Rank Math - SEO plugin for WordPress that offers SEO suggestions while you write.
SEO (Search Engine Optimization) / Technical SEO
- Screaming Frog - Website crawler that helps improve onsite SEO by analyzing website elements.
- DeepCrawl - Cloud-based SEO tool for website audits and technical SEO analysis.
- Google PageSpeed Insights - Tool that analyzes a page’s content and provides suggestions for speeding up your site.
- GTmetrix - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made.
- Sitebulb - Desktop-based website audit tool for technical SEO with visual representations.
SEO (Search Engine Optimization) / Local SEO
- Yext - Manages business listings and information across multiple directories to improve local SEO.
- BrightLocal - Local SEO platform for improving local search visibility and managing citations.
- Moz Local - Tool to manage and improve your local business listings across the web.
- Whitespark - Tools and services to help businesses rank better in local search results.
- Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.
SEO (Search Engine Optimization) / SERP Tracking
- SE Ranking - All-in-one SEO software that includes SERP tracking and competitor analysis.
- AccuRanker - Fast and accurate SERP rank tracking tool for SEO professionals.
- Ahrefs - Tracks your website’s keyword rankings and monitors how they change over time.
- SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices.
- SERPWatcher - Rank tracking tool designed to monitor SEO progress and performance.
SEO (Search Engine Optimization) / SEO Analytics
- Google Search Console - Free tool by Google that helps monitor and maintain your site's presence in Google Search results.
- SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors.
- Ahrefs - Analytics toolset that provides insights into website performance, traffic, and keyword rankings.
Social Media Marketing / Social Media Management
- Hootsuite - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks.
- Buffer - Social media management tool for scheduling posts and analyzing performance across multiple accounts.
- Sprout Social - Social media management solution with powerful analytics, engagement, and scheduling tools.
- Later - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts.
- SocialBee - Social media management platform that allows for content scheduling, recycling, and curation.
Social Media Marketing / Social Media Advertising
- Facebook Ads Manager - Tool for creating, managing, and analyzing ads on Facebook and Instagram.
- AdEspresso - Tool to create, manage, and optimize Facebook and Instagram ad campaigns.
Content Marketing / Content Creation
- Canva - Design tool for creating professional graphics, presentations, social media posts, and more.
- Animoto - Video creation platform that enables you to produce professional-quality videos with ease.
- Piktochart - Infographic maker and presentation tool to create visually appealing content.
- Adobe Spark - Suite of design apps for creating social graphics, web pages, and videos.
Search Engine Marketing (SEM) / Retargeting
- AdRoll - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices.
- Criteo - Global retargeting and display advertising platform that personalizes ads for each user.
- Facebook Ads Retargeting - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content.
- Perfect Audience - Retargeting platform for managing display, social, and mobile retargeting campaigns.
- Google Ads Remarketing - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web.
Content Marketing / Content Curation
- BuzzSumo - Tool to find the most shared content and trending topics in any niche.
- Feedly - Content aggregator and RSS reader for organizing and reading content from your favorite sources.
- Scoop.it - Content curation tool for discovering and sharing engaging content.
- Pocket - Save articles, videos, and web pages to view later offline on any device.
- Curata - Content curation software for discovering, organizing, and sharing high-quality content.
Social Media Marketing / Influencer Marketing
- Upfluence - Influencer marketing platform for discovering and managing influencer campaigns.
- AspireIQ - Influencer marketing software to help brands connect with creators.
- Traackr - Data-driven influencer marketing platform for building relationships and managing campaigns.
- Grin - Influencer marketing software that helps brands manage influencer relationships at scale.
Content Marketing / Content Management Systems (CMS)
- WordPress - The world’s most popular CMS, offering extensive plugins and themes for customization.
- Drupal - Open-source CMS known for its robust security and scalability.
- Joomla - Flexible and easy-to-use CMS, ideal for building websites and online applications.
- HubSpot CMS - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools.
- Squarespace - All-in-one website builder offering beautifully designed templates and an easy-to-use interface.
Content Marketing / Copywriting Tools
- Jasper - AI-powered copywriting tool for generating marketing copy, blog posts, and more.
- Copy.ai - AI writing assistant that helps generate creative and engaging copy for various purposes.
- Grammarly - Writing assistant that improves grammar, punctuation, clarity, and style.
- Hemingway - App that makes your writing concise and clear by highlighting complex sentences.
- Writesonic - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more.
Customer Relationship Management (CRM) / Email CRM Integration
- Mailchimp - Marketing automation platform that offers CRM features and seamless email marketing integration.
- ActiveCampaign - CRM and email marketing platform that focuses on customer experience automation.
- HubSpot - All-in-one CRM platform with integrated email marketing and automation features.
- Salesforce Email Studio - Powerful email marketing solution within Salesforce’s CRM platform.
- Constant Contact - Email marketing platform with CRM functionalities designed for small businesses.
Email Marketing / Email Campaigns
- ConvertKit - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features.
- GetResponse - Email marketing software with powerful automation features, landing pages, and webinars.
- AWeber - Email marketing platform offering autoresponders, landing pages, and email automation.
Email Marketing / Email Automation
- Klaviyo - Email and SMS marketing automation platform tailored for eCommerce businesses.
- SendinBlue - Email marketing and automation software that includes SMS marketing and chat features.
- Autopilot - Visual marketing automation software for creating personalized customer journeys.
- Drip - ECRM platform designed for building personalized email campaigns to engage customers.
Email Marketing / Email Analytics
- Litmus - Email testing, analysis, and optimization platform that helps you create error-free emails.
- Mailjet - Email marketing software with A/B testing, segmentation, and real-time analytics.
- Google Analytics for Email - Tool to track email marketing campaigns using Google Analytics.
- Campaign Monitor - Email marketing platform with powerful analytics and segmentation tools.
Email Marketing / Email Design
- Stripo - Email template builder with drag-and-drop functionality and ready-to-use designs.
- BeeFree - Free online email editor to design responsive emails quickly.
- Litmus Builder - Tool for designing, building, and testing emails in one place.
- Postcards by Designmodo - Easy-to-use email design tool for creating responsive email templates.
- Chamaileon - Collaborative email design platform for creating custom email templates.
Marketing Automation / Lead Nurturing
- Marketo - Marketing automation software that offers lead management, email marketing, and analytics.
- Pardot - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more.
- Infusionsoft - All-in-one sales and marketing automation software for small businesses.
Marketing Automation / Customer Journey Mapping
- Lucidchart - Diagramming application that helps you visualize complex processes, including customer journeys.
- Smaply - Tool for mapping customer journeys, personas, and stakeholder maps.
- Gliffy - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more.
- [Creately](https://creately
Advertising and Media Buying / Programmatic Advertising
- The Trade Desk - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.
- MediaMath - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.
- Amazon Advertising - Advertising platform that allows brands to run targeted ads on Amazon's properties.
- Google Marketing Platform - Unified advertising and analytics platform for smarter marketing and better results.
- AppNexus - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue.
Search Engine Marketing (SEM) / Display Advertising
- Google Display Network - Display advertising network allowing advertisers to place ads on millions of websites and apps.
- AdThrive - Ad management service for publishers, focusing on maximizing revenue through high-quality ads.
Advertising and Media Buying / Native Advertising
- Outbrain - Native advertising platform that promotes content through content recommendations on premium publisher sites.
- Taboola - Leading native advertising platform that delivers personalized content recommendations.
- Nativo - Platform for creating, distributing, and optimizing native ads across multiple channels.
- TripleLift - Native advertising platform that seamlessly integrates ads into content environments.
- AdYouLike - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.
Analytics and Reporting / Web Analytics
- Google Analytics - Comprehensive web analytics service that tracks and reports website traffic and user behavior.
- Adobe Analytics - Advanced analytics solution for data-driven insights across all marketing channels.
- Hotjar - Behavior analytics and user feedback service that helps you understand how users interact with your site.
- Piwik PRO - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior.
Analytics and Reporting / Conversion Rate Optimization (CRO)
- Crazy Egg - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings.
- Optimizely - A/B testing and experimentation platform for optimizing digital experiences across websites and apps.
- VWO - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing.
- Unbounce - Landing page builder with A/B testing features to help improve conversion rates.
- Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
Analytics and Reporting / Dashboards and Reporting
- Tableau - Powerful data visualization software that helps create interactive and shareable dashboards.
- Google Data Studio - Free data visualization tool that turns data into informative and customizable dashboards and reports.
- Klipfolio - Dashboard and reporting software that allows you to connect, visualize, and share your data.
- Supermetrics - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses.
- Power BI - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities.
Customer Relationship Management (CRM) / CRM Software
- Salesforce - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation.
- HubSpot CRM - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools.
- Zoho CRM - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support.
- Pipedrive - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively.
- Microsoft Dynamics 365 - CRM and ERP applications that integrate data, business logic, and processes.
Customer Relationship Management (CRM) / Customer Support
- Zendesk - Customer service software that helps companies provide seamless support across channels.
- Freshdesk - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions.
- Intercom - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation.
- Drift - Conversational marketing platform that combines chat, email, and automation to improve customer engagement.
- Help Scout - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions.
Advertising and Media Buying / Affiliate Marketing
- CJ Affiliate - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers.
- ShareASale - Affiliate marketing network offering a wide range of products for publishers to promote.
- Refersion - Affiliate and influencer marketing platform that tracks and manages partner programs.
- Tapfiliate - Cloud-based affiliate marketing software for managing and tracking affiliate relationships.
- Rakuten Advertising - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.
Market Research and Competitor Analysis / Market Research Tools
- SurveyMonkey - Leading online survey platform for creating, distributing, and analyzing surveys.
- Typeform - User-friendly survey and form-building tool known for its conversational and interactive interface.
- Toluna - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback.
- Qualtrics - Experience management platform that helps organizations manage customer, employee, product, and brand experiences.
- Google Surveys - Simple, fast survey platform by Google that provides quick insights through online surveys.
Brand Management / Reputation Management
- Brand24 - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums.
- Reputology - Review monitoring and management platform designed to help businesses track and respond to online reviews.
- Trustpilot - Consumer review website that allows businesses to build and manage their online reputation through customer reviews.
- Podium - Interaction management platform that helps businesses manage customer reviews, messaging, and payments.
- Yotpo - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales.
Brand Management / Brand Monitoring
- Mention - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media.
- Talkwalker - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels.
- Brandwatch - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand.
- Meltwater - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation.
- Sprinklr - Unified customer experience management platform that includes social listening, engagement, and analytics tools.
Brand Management / Digital Asset Management (DAM)
- Bynder - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently.
- Widen - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location.
- Canto - User-friendly digital asset management solution for organizing and sharing visual content.
- Brandfolder - DAM software that offers a centralized location for managing and sharing brand assets securely.
- Adobe Experience Manager - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation.
Feb 18, 2024
Books / Digital Asset Management (DAM)
- "This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin - Seth Godin argues that marketing isn't about the stuff you make but the stories you tell.
- "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger - Explains why certain things catch on, and how you can use these ideas to craft contagious content.
Blogs / Digital Asset Management (DAM)
- HubSpot Blog - Offers information on inbound marketing, sales, and customer service strategies. Visit Blog
- Neil Patel's Blog - Covers a range of digital marketing topics with actionable tips and guides. Visit Blog
Podcasts / Digital Asset Management (DAM)
- Marketing Over Coffee - A weekly discussion of what's new in marketing. Listen Here
- The GaryVee Audio Experience - Covers marketing, social media, entrepreneurship by Gary Vaynerchuk. Listen Here
Online Resources and Courses / Digital Asset Management (DAM)
- Coursera Marketing Courses - Offers courses on digital marketing, social media marketing, and more from top universities. Visit Coursera
- Google Digital Garage - Free online courses from Google on digital marketing, data and tech. Visit Google Digital Garage